Introducing the New AAdvantage Participant Guide

Discussion in 'American Airlines | AAdvantage' started by AmericanAirlines, Jun 29, 2011.  |  Print Topic

  1. AmericanAirlines

    AmericanAirlines Official Representative

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    Good morning Milepointers!

    On Friday (July 1st, 2011) we will be launching the hard copy of our first ever AAdvantage Participant Guide, which will be onboard our domestic aircraft during the month of July.

    While many of you may already know every detail contained in this guide backwards and forwards, we wanted to share this with you before giving it a full release. Plus, who knows – you might discover a few new ways to earn some miles!

    This is something new we’re doing, so we’d appreciate any feedback you might have in the event we decide to do additional editions.

    So, for your viewing pleasure, our brand new AAdvantage Participant Guide!

    http://bit.ly/aadvearnmp (look for the “AAdvantage Participant Guide” link at the bottom of the page)
    http://bit.ly/aadvguide (direct to the PDF)
     
  2. gemac
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    gemac Silver Member

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    Very nicely done. And I did learn something. Thanks.
     
  3. garyst16
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    garyst16 Silver Member

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    Excellent brochure and thanks for the heads up!!
     
  4. Randy Petersen
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    Randy Petersen Founder

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    Interesting idea to have these in seatbacks. Actually, a pretty smart idea—congrats. Appreciate the info.
     
  5. Eloy Fonseca Neto
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    Eloy Fonseca Neto Silver Member

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    Excellent!!! Congrats!!!
     
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  6. JohnDeere19
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    JohnDeere19 Gold Member

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    Another great step by AA...well done.
     
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  7. iolaire
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    iolaire Gold Member

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    Looks good.

    I see quite a few random low resolution partner icons, such as on the shopping the Staples logo is low resolution, and the USA Today/Sky Mall logos on page seven, etc.
     
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  8. NYBanker
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    NYBanker Gold Member

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    This is extremely helpful.
     
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  9. RestlessLocationSyndrome
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    RestlessLocationSyndrome Silver Member

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    Very informative and a smart move. I'm sure the intention is to attract more travelers and loyalty to the program and it definitely should given that a large percentage of the public is not aware of these earning opportunities.

    One thing that I noticed is that it excludes what you can do with your miles once you earn them. Perhaps this was a tactical decision done intentionally since the revenue gain to AA would be in selling more miles to partner companies. However, some information on spending the miles would be informative if that is the pure intent. ;)
     
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  10. DestinationDavid
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    DestinationDavid Milepoint Guide

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    This is a bit of a tangent suggestion, but I figured I'd offer it up:

    When I checked in at the Taj Samudra in Colombo last week, I saw a sign that said I could earn AAdvantage miles for the stay. The Taj brand's website even lists AAdvantage as a partner with quite a few hotels available for earning. LINK.

    I'm sure that every hotel chain can't be fit into the limited space of the brochure, but I noticed that Taj isn't listed on the AA.com hotel earning partner page either. You do seem to have an extra space available on the hotel section though....

    Just a small suggestion for clarification. If Taj lists it and AA doesn't, it makes it confusing. :)
     
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  11. travelingmore
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    travelingmore Gold Member

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    Nice product - and nicely done.
     
  12. Mapsmith
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    Mapsmith Gold Member

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    Nice. Would like to have a wallet sized card, tho.
     
  13. DestinationDavid
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    DestinationDavid Milepoint Guide

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    It would have to have a few fold-outs otherwise it wouldn't have room to say anything at all.....:D
     
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  14. Tenmoc
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    Tenmoc Gold Member

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    Nice to see this will be in seatbacks. It is a slick looking marketing guide. I hope it helps people see what many of us here already see.
     
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  15. goalie
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    goalie Gold Member

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    And from "the other side" ;), I think this is a terrific idea. Simple and to the point. How many people don't futz around with the "stuff" in the set pocket in front of them-it's a no brainer along the lines of "if you built it, they will come" morphed into "if you put it there, they will read it".
     
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  16. Tenmoc
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    Tenmoc Gold Member

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    I agree. It is brilliant marketing. The design was simple and yet covers the vast majority of ways to earn miles. And since AA sells the miles to these partners, it has to help.

    But I couldn't help thinking of the tv news clips where they show all these promises with award travel and then they fall flat when you go to buy your "free" trip.
     
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  17. goalie
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    goalie Gold Member

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    Bolding mine: True-but we know better, right? ;)
     
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  18. Tenmoc
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    Tenmoc Gold Member

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    Oh yeah. Just got a lesson in BA surcharges on an award.
     
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  19. AmericanAirlines

    AmericanAirlines Official Representative

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    Huge thanks for all the great feedback so far! Linda on our team worked very hard on the guide, so she appreciates the compliments. We've got answers to a couple points raised above, but please keep the feedback coming!

    iolaire - Thanks for letting us know! We looked in to those logos, and in the process learned more about graphic design than we ever could have imagined there was to know! Who knew? We’re going to experiment with a high res digital version, but won’t swap it out if we think you’d be unhappy with download times. The good news is it looks great in hard copy form. But again, thanks for the feedback. You win the eye spy contest! :)

    DestinationDavid – As you can imagine, we have a variety of different arrangements with our partners. Some are very active issuing miles and doing joint marketing with us, others not as much, but we LOVE them all! We reserve the placements on our website for our most active partners, however we are looking at options to feature our smaller or more passive partners in other ways so our members never miss a mile earning opportunity.
     
  20. iolaire
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    iolaire Gold Member

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    Thanks, in case you want to know more: generally if you get an EPS or true vector based PDF logo it will be a small file and will improve download speeds.

    If you get a bitmap like image, tiff, jpg, gif etc. the file size will be larger and it can get pixelated like I noticed. The vector based artwork is basically comprised of arithmetic based instruction of how to draw the lines, rather than individual dots of color. Be careful lots of time people will stick the equivalent of a jpg in a pdf and it will not be vector based artwork and will have the larger file size.

    Here is an explanation of what I just tried to say: http://www.logodesignworks.com/blog/vector-graphics-and-raster-graphics-difference
     
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  21. MyMiles&Points
    Original Member

    MyMiles&Points Milepoint Guide

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    Thanks!
     
  22. Tenmoc
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    Tenmoc Gold Member

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    Thanks for the link. Something I can read and learn myself too.
     
  23. NYBanker
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    NYBanker Gold Member

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  24. roundo
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    roundo Active Member

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    I found my electricity bill much higher with Energy Plus, so I charted it based on consumption and went back to the source utility billing.
     
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  25. NYBanker
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    NYBanker Gold Member

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    It's really too bad. Their sort of practices sully the entire effort to move towards competitive power pricing.

    My utility bill from Connecticut Light and Power breaks out the price per kilowatt hour, so it was very easy to see them move the price up over 50%.

    I switched to ConEdison Solutions - which offered a fixed rate (cancelable by me without penalty) of about 8.5 cents per kwh. Energy Plus moved me over 14 cents at their peak.

    Their business is really a marketing business, not a power business. Energy Plus doesn't own any generation - they simply buy it at the market price then mark it up by an excessive amount and sell it to consumers.
     
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