Interest in Mobile Loyalty Clubs on the Rise

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Feb 1, 2011.  |  Print Topic

  1. Mobile advertising firm Hipcricket today sheds some light on what cell phone users do and don't want on their mobile when it comes to advertising. The survey, which included over 500 respondents, showed that mobile loyalty clubs are getting a good response from consumers.

    According the survey results, 57 percent of respondents would be interested in opting in to a brand's loyalty club via a mobile social networking application such as Facebook. However, 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.
    But what is perhaps most interesting is that those who have opted into a loyalty club are pleased with the results. Fully 90 percent of those who had participated in a mobile loyalty club gained value from being a part of the club. LoyaltyMatch OnDemand's social loyalty has helped our clients engage with customers via both social and mobile.

    According the survey results, 57 percent of respondents would be interested in opting in to a brand's loyalty club via a mobile social networking application such as Facebook. However, 80 percent of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.

    Source: Wireless Week
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