Last year I flew in business class from SFO to AKL. The service was everything you would expect from a good business class experience. There was something that put it over the top for me, however. There was a gentleman in an easily recognizable green shirt. He was seated in the 1st row of coach. Not only did he greet everyone in business class, but regularly would visit and ask people if they needed any guidance on activities in New Zealand. I thankfully had a native to guide me around, but he had free tour books with him for anyone who was interested, and helped 3 of the passengers on their first visit there to find all sorts of great things to do and see in Auckland and the rest of New Zealand.