I just rec'd an e-mail from the Illinois Tollway (because I pay my iPass with AMEX) asking me to take a survey. All the questions were clearly designed to judge the effect on their bottom line and customer relations if they dump AMEX. IMHO AMEX really shoots itself in the foot by having higher merchant rates than do the other cards- lots of merchants resist acceptance for that reason. They need to look at where they are wasting money, cut that, and cut the merchant rates. For example, years ago, when Tiger Woods first appeared on the scene, they jumped at the chance to throw $10 million at him for endorsements. I never saw a single ad with him. I look at that $10 mil this way: if they rec'v about a 3% merchant rate on transactions, and if they have a 10% profit margin, that means their profit is .03% on every transaction, or $300 on every $10,000 of transactions. To make $10M in profit, they have to process about $330 million in sales. Do they really think, even in his heyday, Tiger Woods could possibly cause people to transfer $330,000,000 in purchase from other card to the AMEX? If, instead, they had reduced their merchant fee by even .01% they would have generated more sales and more profit.