Ikea plans new budget hotel chain across Europe

Discussion in 'Other Hotel Programs' started by sobore, Aug 15, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.thejournal.ie/ikea-hotel-chain-europe-558968-Aug2012/

    SWEDISH FURNITURE GIANT Ikea has revealed plans to develop a hotel chain across Europe, as it looks to find further avenues to showcase its products while also gaining a foothold in the property market.
    The chain, which has outlets in Dublin and Belfast, will open its first hotel in Germany next year, and is looking to develop a chain of budget hotels across the continent in competition with other chains like Ibis.
    An executive told Germany’s Frankfurter Allgemeine newspaper that the location of the first budget hotel would be revealed in the coming weeks, and said Ikea was in talks with hotel operators to discuss its approach.

    Read More: http://www.thejournal.ie/ikea-hotel-chain-europe-558968-Aug2012/
     
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  2. MLW20
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    MLW20 Gold Member

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    Interesting idea for Ikea.
     
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  3. sobore
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    sobore Gold Member

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    I wonder who they will contact to furnish these properties? :rolleyes:
     
  4. MLW20
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    The could probably pad their sales figures by selling Ikea furniture to the Ikea hotels. I'd think it would be set up as a separate company. ;)
     
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  5. NYBanker
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    NYBanker Gold Member

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    There is a hotel adjacent to their head office. They got the contract to furnish.

    [​IMG]
     
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  6. mtlfire

    mtlfire Gold Member

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    Of course its going to be budget. When you get to your room its empty except for 148 boxes and a screw driver. Ikea. Swedish for some assembly required.

    I still remember when my Ikea kitchen was delivered. I have never, ever, seen so many boxes. But I've been more that happy with the end result. I'm sure if they can bring that functionality to a hotel it will be a grand success.
     
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  7. sobore
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    sobore Gold Member

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    Just wait until you redeem your IKEA hotel points for some of these lovely furnishings:

    [​IMG]
     
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  8. uggboy
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    uggboy Gold Member

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    As Ikea will not manage their hotels, I now wonder which hotel management company they hire to operate their hotels. The furniture will eventually be provided by Ikea itself.:D
     
  9. viguera
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    viguera Gold Member

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    Do you have to put the furniture together yourself when you stay there?
     
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  10. Sedosi

    Sedosi Gold Member

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    They better do a good job picking up all those little allen wrenches or it's going to be a disaster.

    I'm guessing the price will be right though. I'd stay there.
     
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  11. mtlfire

    mtlfire Gold Member

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    And you get a little worried when your finished (or at least thought you were) and you not only have all those little wrenches left over but extra screws, dowels, and other little bits of metal. Ikea is one of the few places that tends to include some extra pieces in case you lose one. Came in handy more than once.
     
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  12. MSPeconomist
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    To me, it looks like a cheaper and smaller version of an aloft room.
     
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  13. Switch2

    Switch2 Silver Member

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    I believe that's the plan initially, hence the 'budget hotel'motif, once all the rooms are furnished by the guests they will switch to 'Luxury hotel' game plan.
     
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  14. nacho

    nacho Silver Member

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    As a matter of fact, we almost did when we stayed at the Ikea hotel in Almhult, Sweden. We requested a baby bed and it wasn't put in the right height, so we called the FD and she said she has no clue on how to do it.

    Since we have the very same bed at home we asked them for a tool box and fixed it ourselves :D
     
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  15. nacho

    nacho Silver Member

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    It a smart move - since Ikea has their furniture and catering in place already, why not extend the hotel business? They even have room for people to take a nap in their shops, so extending that to overnight stay shouldn't be that bad.
     
  16. ACMM
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    It does look like your basic IKEA however IMHO :)
     
  17. HaveMilesWillTravel
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    Why build hotels? They could just rent out the beds in their existing stores. Check-in at 8pm, check-out 7am. On-site restaurant available. Sheets will be changed once a season (when the colors change anyway).
     
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  18. mtlfire

    mtlfire Gold Member

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    From hotels.... to an entire Ikea neighborhood:


     

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