While I had the occasional HI or HIX stay in the distant past, I never really paid much attention to the Priority Club program until they launched the biggest loser contest last year. That got me from some 3,000 orphan points to around 28,000 and I started looking at their program more closely. The subsequent Anywhere Challenge promo and a couple of cheap HIX stays got me to over 60,000 points for the year -- Platinum status! Now they have another interesting contest running -- Win it in a Minute. 20k points earned the first week. And I am looking at another 160,000 points if/when I complete the Crack-the-Case promo with eight more stays. Is this "standard operating procedure" for IHG? It seems quite different (and more interesting) than the other programs I am following (Hyatt, HHonors, SPG).