Idea for airlines: showcase local beers

Discussion in 'Newbies' started by myskyconnections, Jul 8, 2012.  |  Print Topic

  1. myskyconnections

    myskyconnections Active Member

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    here's the deal: i am a big (big with capital "b") beer fan! and when i am flying i love to check what kind of beers are available. the boring thing is that it's always the same stuff. why not showcase regional beers / micro-brews...not only would that be great for passengers, but it would also boost some great beer brewers out there. thoughts?
     
  2. uggboy
    Original Member

    uggboy Gold Member

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    Overall a great idea especially rare local micro brews, will it be available in all classes // passengers? Plus of course, the same could be said with fine wine or even waters of the world.
     
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  3. myskyconnections

    myskyconnections Active Member

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    i think it would be great to showcase them in all classes; you could get feedback from both the "one-time / year tourist" and the frequent flyer. i think several airlines already show case regional wines...
     
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  4. frankmu

    frankmu Silver Member

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    Horizon had free microbreweries on their flights when we use to fly them. Really awesome stuff. Unfortunately Skywest hasn't copied that service.
     
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  5. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    While I am all for it, I suspect it might be difficult from a catering/availability perspective. And if they start loading different (local) beers at different stations, how are they going to deal with the left-overs? Have you ever seen foreign soda cans on domestic flights? I once got what appeared to be a Czech can of "Diet" Coke on a domestic UA flight departing from SFO. And UA doesn't even fly to Prague ;)
     
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  6. LarryInNYC

    LarryInNYC Gold Member

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    I've actually spoken to a brewer friend of mine about this. Airlines are simply unwilling to pay for good beer. My friend has beer on Jet Blue, but only because they're actually willing to pay the wholesale price for it.
     
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  7. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    I am unwilling to pay for bad beer (or even drink it when it's free). But the Bud Lite crowd is obviously large enough.
     
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  8. LarryInNYC

    LarryInNYC Gold Member

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    The margins on bad beer are truly astounding. I suspect a good microbrew would retail for $15 or $20 on board if the airline had to pay full price for the beer and tried to maintain the same mark-up.
     
  9. jwsky
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    jwsky Silver Member

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    A friend and co worker of mine only drank two kinds of beer. Bud and free.
     
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  10. myskyconnections

    myskyconnections Active Member

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    maybe the airline could do a contest, and then have 3-4 micro brews available on all flights for a short period of time (brew 1 from Sept-Oct, brew 2 from Nov-Dec, brew 3 ...).
     
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  11. YULtide

    YULtide Gold Member

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    Yes, but if an enterprising micro-brewer were to give it free to the airline as promotional product placement...?
     
  12. SC Flier
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    SC Flier Gold Member

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    But your shift key is Broken? :p
     
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  13. LarryInNYC

    LarryInNYC Gold Member

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    No one is going to do that. If the word got out that they're giving beer (for sale) away to one outlet, all hell would break loose. In fact, I doubt it's even legal (the laws on distribution of alcoholic beverages are byzantine and state-based).
     
  14. MSPeconomist
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    MSPeconomist Gold Member

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    PMNW did this to some extent on flights and in lounge--not true microbreweries but decent local beers.
     
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  15. SMurphy11

    SMurphy11 New Member

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    The problem is the "Three-Tier System"... Bing it. Brewers can't sell directly to the airlines.. and distributors know where their bread is buttered, so to speak.
     
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  16. myskyconnections

    myskyconnections Active Member

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    still - i won't give up on that dream :)
     
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  17. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    Off topic, but like the beer in your avatar. Lots of great memories.
     
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  18. livefastdiefun

    livefastdiefun Silver Member

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    Alaska/Horizon does that. My last couple flights OUT of Portland (to Eugene, Seattle, Vancouver) all poured local Portland craft beers. I believe this is the case for most flights in AND out of Oregon as I recall getting them poured on a OAK -> PDX flight too.

    Its a great program and an excellent way to sample a new beer from the city youre going too. Also, if im not mistaken the beers are rotated every month. I know for a fact that I've had at least 3 different types. Even better, its always FREE.
     
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  19. violist
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    violist Gold Member

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    One looks to smaller airlines for initiatives such as this. The
    big guys just can't be bothered with the sourcing and
    distribution issues. So fly Horizon! I am a little nostalgic for
    the days when my coach seat came with a little red bag that
    contained an apple, a bagel and (Philly) cream cheese, and
    a New Amsterdam.
     
  20. particlemn

    particlemn Silver Member

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    I fear no Beer!
     
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  21. myskyconnections

    myskyconnections Active Member

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    there you go: good example :)
     

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