Ibis becomes largest hotel operator in Europe

Discussion in 'Accor | Le Club Accorhotels' started by uggboy, Feb 20, 2013. | Print Topic

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|| Ibis becomes largest hotel operator in Europe ||

Ibis has become Europe’s outright number one hotel brand, with 1,277 hotels and 121,882 rooms across the continent.

Part of the growth represents new property developments, while the bulk is a result of a major repositioning strategy by Accor to amalgamate and uniform the Ibis product with former brands Etap Hotels and All Seasons.

Ibis now has the largest number of rooms in Europe, significantly more than any other chain.

“This represent a major move in the rankings, as it positions owning group Accor - already the numbe
r one hotel group in Europe - as also having the leading brand in the market with Ibis,” commented MKG Group chief executive Georges Panayotis.

The change in ranking pushes former number one American brand Best Western to second spot, now with 90,738 rooms, a small increase over last year.
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This wasn't unexpected with the re-branding exercises within Accor.

uggboy, Feb 20, 2013

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