Booked a set of flights LAX-SFO and return for July 5th-7th on May 8th. Sent the itinerary after it was booked to my travel companion (Rob) who pointed out a schedule conflict with the 6:45am departure. I said no problem and figured I could cancel and rebook. I walked out the door of my house shortly after I finished booking online and logged in from my phone to cancel it after he called me. I obviously agreed to the fare rules and knew the ticket was non-refundable... I just forgot that under the DOT rules, American uses only the hold option and once booked the game is over. I had never held the reservation. Yesterday when I saw Rob we discussed it all and when I went to rebook the exact same thing, lo and behold my ticket is forfeit since it's less than the change fee. I called the PLT desk and she said if you want to change or cancel within 24 hours you have to call, if you do it on the website the ticket can't be reused. Thanks for the warning as I canceled. She suggested I email customer relations and explain. Got a lovely canned response from CR this morning thanking me for my donation to "The New American:" "While we are sympathetic to your situation, we're afraid we cannot make an exception. We appreciate your business and look forward to serving your future travel needs." Just to add insult to injury, the price of the flights dropped from $172 on Thursday to $142 yesterday. Obviously it's easier for them at the end of the day to keep my money and not have to carry me or Rob as passengers, but intransigence such as this sure leaves a lousy customer service taste in my mouth after many years of loyalty. Rob suggested I file a grievance with my credit card company, which I have mixed feelings about as at the end of the day it was obviously my fault. Anyone have any experience with that? I still hate the idea of just giving $344 to American for doing absolutely nothing.