I know the consensus around here is to maximize the value of each mile you redeem but I did the opposite. I just booked travel for my parents, who live far away, to come visit me my son and got less than $.01 value out of each mile and I am perfectly content. Explanation: The miles in their entirety came from first purchase sign-up bonuses that were done with these parental visits in mind. I have a personal boycott going with this airline so my intent wasn't for me to fly. My parents don't have the money to travel and would refuse out of pride if I had said I would pay out of pocket. I could "afford" the tickets, they just aren't part of our travel monetary budget right now. My Dad's health situation is not the best and although not terminal or anything, due to this I have a fear we could lose him at any time so the more Grandpa time my son gets the better. All these things considered with the miles budgeted for this but the money wasn't, I booked the tickets at less than $.01/mile and I am happy with that. Thoughts?