Having had a botched room service delivery, I spoke with customer service during a recent hotel stay. Probably for the 3 gazzilionth time in my life, the voice on the other end of the phone said "I do apologize". OK, this is ridiculous. WTH does this mean? Is it an expression to demonstrate the fact that they don't NOT apologize? Is DO an adverb to modify the verb apologize? Where did this come from? This seems to answer the question: http://grammarist.com/usage/do-apologize/ Does this bother anyone else or do I just need a new hobby?