I’m Sick and Tired of Hearing that Delta Rewards Its Highest Valued Customers, Because it...

There's a persistent myth that Delta's new mileage program rewards its highest value customers, or at least those who spend the most on tickets. But that's sloppy thinking. They're actually rewarding most customers, including those with above average spend, far less than before. And that doesn't even factor in the value of the miles which are being earned, which are among the least valuable. While there are uses for SkyMiles (the value of their points is not zero), there are many reasons that a high spending customer might want to choose Delta -- the mileage program is just not one of them. Continue reading I’m Sick and Tired of Hearing that Delta Rewards Its Highest Valued Customers, Because it Just Ain’t True...

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