Hyatt Launching 20 New Hotels as Introduction to a “Lifestyle Brand”

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    The Wall Street Journal covers plans for Hyatt, Loews, and Langham to launch new ‘lifestyle brand’ hotels in 2015. Hotel chains have shifted their idea of luxury to meet what modern consumers want. Younger affluent customers aren’t necessarily looking for ornate or historical French design or formal service. Even Ritz-Carlton has tried to update itself. […] The post Hyatt Launching 20 New Hotels as Introduction to a “Lifestyle Brand” appeared first on View from the Wing.

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