Had an odd Hyatt house checkin recently. Desk agents were all overly friendly and started prying without me offering up much other than a hello. They asked the normal things at first - reason for my visit, then my industry, then my company, how big it was, then even my role finally admitting higher ups (not sure if hotel mgr or hyatt corp) wanted the data. I didn't feel like chatting but they were persistent. I'm no one special - just another traveler - and this kind of direct semi-incessant profiling is annoying. It doesn't feel hospitable to be fake chatty even when the 20 questions are asked with a smile. If you want to size someone up to this degree send a survey or have a real conversation with them. I've run into lots of overly nice (sometimes forced) Hyatt people but never felt creeped out by CS probing before. There is usually a semblance of natural feeling in most interactions. Oh well.