How loyalty programs influence the way you shop

Discussion in 'Other Loyalty Programs' started by sobore, May 26, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves.

    But as companies fight to hold onto customers amid intensifying competition, they're using shoppers' purchasing histories to offer more personalized deals.

    Eventually, some say deals could become so customized that everyone is paying different prices for the same item.

    "There's going to come a point where our shelf pricing is pretty irrelevant because we can be so personalized in what we offer people," Safeway CEO Steve Burd said in a call with analysts earlier this year.

    The company, which operates chains including Vons and Dominick's, rolled out its "Just For U" loyalty program last year. Other grocery store chains are investing in more sophisticated loyalty programs as well, given the growing pressure they face from big-box retailers, drugstores and dollar stores.

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