How loyal are you to loyalty programs? New study suggests ‘best deal’ tops ‘loyalty’

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    How loyal are you to loyalty programs? Results of a new survey cited today in a Seattle Times article raises that question. According to the poll of travelers commissioned by Capital One and conducted by Wakefield Research, 38% of respondents said that their No. 1 priority is finding the best deal when booking travel. The stat represents a “tectonic shift,” the story says, from past years when collecting currency in a frequent traveler program was the top priority. Past stats,... Read More » The post How loyal are you to loyalty programs? New study suggests ‘best deal’ tops ‘loyalty’ appeared first on Travel Update.

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