How JetBlue's Marketing Promotes Trust and Loyalty

Discussion in 'JetBlue | TrueBlue' started by sobore, Apr 5, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.1to1media.com/weblog/2012/04/how_jetblues_marketing_promote.html

    Each day, airlines connect thousands of travelers with hundreds of distant destinations. They carry customers from one place to another, often forgetting they are not just passengers, but are people, too. However, for JetBlue, connecting with customers has become a priority at touchpoints throughout the trip cycle. Particularly, JetBlue's advertising initiatives show that the airline cares about each individual customer's experience, not just how the airline is perceived.

    http://www.1to1media.com/weblog/2012/04/how_jetblues_marketing_promote.html
     
  2. bmg42000
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    bmg42000 Gold Member

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    I am just happy they do not try to sell my 9 year old a credit card (like another airline does).
     

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