So, i'm new to this, but learning very quickly. Recently I applied for AMEX Skymiles Gold and got the normal 30,000 miles. The next day I randomly received in the mail a special deal for AMEX Skymiles Gold that offered 50,000 miles. I called and tried to change and they would not do it. I was extremely frustrated. My question is...the credit card companies target specific people with special deals. These special deals will offer double what the normal deals are. Any idea what you have to do to get targeted for specific cards?