How Delta Plans to Foster a Lifetime of Loyalty

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    Years ago United used to offer 'College Plus' -- the biggest benefit of which was 10,000 miles upon graduation. It's hardly a new idea to get to consumers early while they're forming their preferences in hopes of a lifetime of future loyalty. Delta is partnering with 9 newuniversities to try to do just that -- going "beyond logo placement and into campus life." Continue reading How Delta Plans to Foster a Lifetime of Loyalty...

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