Hilton Worldwide opens first dual brand property In The UK

Discussion in 'Hilton | HHonors' started by sobore, Aug 19, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.breakingtravelnews.com/n...de-opens-first-dual-brand-property-in-the-uk/

    Hilton Worldwide is opening of its first dual branded property in the UK, the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Centre in Burton upon Trent.
    Dubbed the new home of English football, St George’s Park is the FA’s multi-million pound development with world-class training and development facilities designed to nurture a new generation of world class performers. Hilton and Hampton by Hilton at St. George’s Park offer sports, business and leisure guests a host of options all under one roof in the shape of a 142 bedroom upscale Hilton Hotels & Resorts hotel, and an 86 bedroom Hampton by Hilton for the value wise guest. This is the 11th property for the Hampton by Hilton brand in the U.K., ahead of a further 11 in the pipeline.

    Both hotels showcase iconic design, incorporating sustainable elements such as rainwater harvesting and a sleek, modern look and feel. Their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.

    Read More: http://www.breakingtravelnews.com/n...de-opens-first-dual-brand-property-in-the-uk/
     
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  2. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    I imagine they have metal gates (a la Titanic) to keep the steerage Hampton Inn guests out of the posh Hilton facilities?
     
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  3. newbluesea
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    newbluesea Gold Member

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    Not at lot of "posh" Hiltons around anyways... arguably their best property, the London Hilton is way overated ( probably due to its prefernce by Arab sheiks and general hangers on of dubious character ) and is certainly not a personal favorite.
    I would much rather stay at the Paddington which is more accessible by public transport and has a much better executive lounge.

    Hilton really needs to upgrade its hotel portfolio in the UK. Some of their hotels (including most of old Stakis properties they took over) are pretty substandard.
     
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  4. Camino Cielo

    Camino Cielo Silver Member

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    Hope they'll have rational price differentiation. But I reckon that, over time, they'll often overlap and cross. This happens all the time, but never so starkly as when they share a footprint.
     
  5. Camino Cielo

    Camino Cielo Silver Member

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    I compare only half humorously the Accor family, which manages to maintain its differentiation where its different brands share a footprint. But their "pitch" is different, so to speak.
     

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