Hilton starting a new “lifestyle” brand

Discussion in 'Blogstand' started by BoardingArea, Oct 17, 2014.

  1. BoardingArea

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    Normally when I hear that a company is creating a new “lifestyle” brand I roll my eyes. According to Wikipedia a lifestyle brand, in theory, attempts to embody the interests, attitudes and opinions of a group or a culture. It seems gimmicky, and often feels like pandering. But sometimes the brand actually sounds like a really […] The post Hilton starting a new “lifestyle” brand appeared first on Road Warriorette.

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