Hilton, Marriott, Four Seasons are most 'relevant' hotel brands

Discussion in 'General Discussion | Travel' started by sobore, Feb 18, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    How do you choose a hotel? By the quality of service? The view? What your friends might think? How about the water pressure in the shower? Don't laugh. Brodeur Partners looked into the heart of what really matters when it comes to online conversation about hotel choice and has come up with intriguing answers. "We wanted to go beyond speculation and opinion, and really see what drives online behavior – in this case, conversation – around different hotel brands," said Brodeur Partners CEO Andy Coville.

    The study reveals that Hilton, Marriott, and Four Seasons (in that order) have the highest Conversational Relevance in online discussions among leisure and business travelers. The conclusion is based on an analysis by Brodeur Partners and MavenMagnet of what is "relevant" in online brand conversation.

    The Conversational Relevance scale is a measure of how much people are talking about a brand and how impactful and positive that conversation is. Brodeur and MavenMagnet parsed more than 18,000 online conversations between May 2012 and October 2012 across social networks, profiles, forums, news websites and blogs.

    Read More: http://www.traveldailynews.com/news/article/53381/hilton-marriott-four-seasons-are
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  2. Well I'm sticking with ICHG so there Brodeur. And I will pick up the conversation a little more:p

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