FWIW: Just completed a lengthy survey for HHonors about potential new rewards cards. They asked for evaluations of eight different card scenarios, with each offering different benefits, among them: -- 40K signup bonus + 40K annual bonus -- 9/6/3 points on spending -- two free nights at any Hilton property annually -- gold status with the card, diamond status for $25K annual spend The survey also asked about elite service preferences (what would be most compelling for elite status); stuff like early check-out, instant upgrade, etc. It was a very lengthy and detailed survey, and they're paying me $25 for having completed it. More importantly, that level of investment in a survey suggests they're serious about developing a new card offer. UPDATE: The survey was completed on September 28. On December 23, I received the $25 check for completing it. While it's an incredibly slow payment process, they did actually send the money, and $25 per survey is considerably higher than the average return for an online questionnaire.