Hertz Launches Vehicle Upgrades Via Mobile Devices

Discussion in 'Hertz | #1 Awards/#1 Club' started by sobore, Jan 3, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.equities.com/news/headline-story?dt=2013-01-03&val=888859&cat=business

    Delivering again on its commitment to provide the fastest and easiest experiences in the car rental industry, The Hertz Corporation (NYSE:HTZ) announced today that its Hertz Gold Plus Rewards members may now select an upgraded or different rental vehicle via their smartphone. Hertz Gold Plus Rewards members are offered a range of cars on their smartphone which they can instantly rent in lieu of the reserved vehicle. A significant enhancement of its 'Carfirmations' or Mobile Gold Alerts service, members can now execute a vehicle change in three simple clicks prior to pick-up and without talking to a rental agent.

    "Our customers expect speed and convenience which is why we continue to invest in user-friendly services and tools to meet their expectations in an increasingly technology-driven world," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "Carfirmations now give our valued Gold Members the ability to upgrade their reserved rental directly from their mobile devices as soon as they've landed. This new level of convenience and choice is unique in the car rental industry – and customers love it."
    Hertz Carfirmations are an email and mobile SMS text service that notifies Hertz Gold Plus Rewards members, prior to arrival, about their rental, including specific vehicle information and car location. Clicking a link in the message provides customers renting at U.S. airport locations up to three options: switching to a different car at no additional cost; the Deal of the Day; or upgrading to a nicer car while presenting the specific make, model and color of the available cars. In addition, where available, cars with NeverLost GPS are offered.
    To launch the new upgrades, Hertz piloted the service in both Los Angeles and Washington D.C. throughout December and has since introduced Mobile Gold Alert upgrades to the top 50 airport locations in the U.S. Thousands of customers participated in the pilot program and overwhelmingly positive responses included everything from 'loved it,' to 'being able to see in advance what I'm getting, and change it to something more suitable, is a big selling point,' to 'I couldn't believe how awesome this was.'

    Read More: http://www.equities.com/news/headline-story?dt=2013-01-03&val=888859&cat=business
     
  2. dayone
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    dayone Silver Member

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    Reviews during the pilot have been mixed, but more choice is better than less choice, as long as it doesn't come at the expense of existing promised elite upgrade benefits.
     
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  3. EyeOnTheSkies

    EyeOnTheSkies Silver Member

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    Is this only at stations with gold canopy service or will places like NYC and smaller airports with just gold counters do it too?
     

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