For the last couple of years I have been a Hilton guy. I had the Hilton Amex and tried to stay there exclusively to rack up the most points possible. Over the past few months i've personally started to value Hilton less since every time I want to book a room it now costs me 150k points a night (sarcasm). I have been far more focused on maximizing airline miles and to that end I have been using hotel stays to further my goal which has resulted in me loosing HH Diamond. My question is what should I be considering when trying to devise a hotel strategy for 2012? The Basics: 1) I have no Hotel CCs but it doesn't matter all that much because my company makes me use the corporate AMEX anyways 2) I have Gold status with SPG and Hilton 2) I do have the AMEX Plat and Sapphire Preferred cards 3) When thinking about award redemption I tend toward valuing availability in major US and international cities over a broad network in mid-small market towns 4) I only do about 30 nights a year 5) I don't care about top tier hotel status too much from a benefits perspective. If the strategy I have gets it, great. If not, I wont be as sad as loosing my Delta Platinum. What I am looking for: What is a strategy that for hotel stays that aligns with the basics of my travel habits above? Do I pick a single chain and go with that or should I mix it up? If just one, which one? Do I just find the best promotion each week and stay with that hotel? I'm not opposed to Hilton, if you think that's the best bet for my habits, let me know.