Heathrow Airport to use the iPhone Passbook for WorldPoints loyalty scheme

Discussion in 'LHR/LGW/LCY/LTN/STN | London Area Airports' started by sobore, Nov 8, 2012.

  1. sobore
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    sobore Gold Member

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    London Heathrow is to integrate the Apple Passbook – a new app which allows users to save vouchers and tickets on their iPhone – into its WorldPoints passenger rewards programme.

    The move will allow passengers to keep their Heathrow loyalty card on their smartphone, as well as access current retail offers and coupons.

    Promotions and discounts will appear on the device screen throughout the customer’s travel through the airport at the relevant stages of their journey.

    Nick Adderley, Heathrow’s marketing director, said: “We are delighted that Heathrow’s passengers will be among the first to take advantage of the passbook within an airport.

    Read More: http://www.airport-world.com/home/g...phone-passbook-for-worldpoints-loyalty-scheme
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