Hawaiian Air names new interisland airline Ohana by Hawaiian and gives it Sig Zane look

Discussion in 'Hawaiian Airlines | HawaiianMiles' started by sobore, Feb 11, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.bizjournals.com/pacific/news/2013/02/11/hawaiian-airlines-names-new.html

    Hawaiian Airlines’ parent said Monday that it has named its turboprop interisland subsidiary Ohana by Hawaiian, and said the service operated by contractor Empire Airlines will launch this summer with flights to Molokai and Lanai.

    Honolulu-based Hawaiian Holdings Inc. (Nasdaq: HA) is launching the new carrier with two 48-seat ATR42 turboprop aircraft, which will be covered in designs by Hilo artist Sig Zane and his son, Kuhao.

    “The name Ohana perfectly captures the idea behind this service and the role it will play in our community,” Mark Dunkerley, president and CEO of
    Hawaiian Holdings and its subsidiary, Hawaiian Airlines, said in a statement. “This new service has always been about making it easier for friends and families throughout the Islands and from overseas to share time together. Sig and Kuhao Zane’s design weaves the concept of family with symbols for heritage and transportation, acknowledging our proud history as the first company to connect our Islands through flight.”

    Read More: http://www.bizjournals.com/pacific/news/2013/02/11/hawaiian-airlines-names-new.html
     
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  2. flyingdawg
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    You beat me to it. ;)
     
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  3. sobore
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    LOL! The great Milepointers think alike! ;)
     
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  4. HaveMilesWillTravel
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  5. sobore
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  6. flyingdawg
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  7. HaveMilesWillTravel
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    I wonder why they found it necessary to give this operation a separate name and branding.
     
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  8. sobore
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    I wonder if it is to protect the main airline in case of legal / financial trouble? They could fold the new operation with less impact to Hawaiian. ??
     
  9. HaveMilesWillTravel
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    Or some labor contracts can be avoided if the flight isn't a Hawaiian Airlines flight? Operated by some outfit from Idaho... that's the Aloha spirit right there ;)
     
  10. uggboy
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    :):D:)
     
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  11. uggboy
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    Awesome. :)
     
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  12. bobsgt
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    bobsgt Gold Member

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    I live in Hawaii, but I heard this news here first! :eek: The story must have been behind the paywall at the Star-Advertiser's website... ;)
     
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