Have Loyalty Programs Become Too Rewarding?

Discussion in 'Blogstand' started by BoardingArea, Apr 22, 2015.  |  Print Topic

  1. BoardingArea

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    The Dallas Morning News published an interesting story over the weekend about Hal Brierley, one of the pioneers of American’s AAdvantage loyalty program. In 1980 he was brought in as a consultant with American to help create AAdvantage, which was launched shortly thereafter. The article focuses on his perspective on loyalty programs now, some 35 years… The post Have Loyalty Programs Become Too Rewarding? appeared first on One Mile at a Time.

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