My DL stock is surging back. Today it might actually exceed in value what I paid for it. Now I'm going to hang onto it for a little longer. You've been assisted by an economic increment that you did nothing to engineer, but within your sector, credit where it's due. Great job, Jeff R. and Rick. Maintain the pace. Your acumen is impressive. Core planks of your successful business recovery strategy include the following: * giving it to the DL Diamond medallion "gamers" * coordinating capacity discipline for TATL with ST partners *maximizing the cost and friction of SkyMiles award redemptions * driving up yields on YBM. These fare buckets are relatively inelastic anyway, it's all corp spend, nobody pays out of pocket for this. They bill and kill their clients. *intensifying domestic FCM Great stuff. But there's always room for improvement on yields and efficiency. Can you make Deltabestinclass.com even more difficult to use than it already is but in ways that aren't obvioust to the hostile user group who know they're being gouged? You've been ingenious in finding numerous ways to do this so far. But there's a slight problem with this, because the value stockpile of the unredeemed SM is rising. That doesn't look so good on the 10-K. I know, find an accounting justification to devalue the notional value of an SM below the 0.005 or whatever it is now. Also, couldn't you operate a domestic 763 from DTW to YQX daily? You know, cloak it in shiny DL-eco-speak. "Ecoflight... to see the narwhals!" or whatever Open every seat on the plane to LOW redemption. Ensure this figures in the numerator of the awards redeemed/awards equation. No interference with revenue flights throughout the rest of the system. It will be an example of Delta's unwavering commitment to delivering customer service and it will destroy the enormous and problematic pile of SM. To drive traffic this way, when people search the award tool on Deltabestinclass.com, add a new featyure that says "We're sorry, there's no LOW inventory available on your chosen route over the next 351 days (or, ever). But DL does offer LOW inventory, every day! Click on the button and the system will show you every LOW level SM seat available systemwide every day!" Lookee here... DTW to YQX for ten people at LOW! Awesome! Book now! FEEL THE VALUE! Next, AF affaires inventory from US gateways is too easy to redeem at LOW. The DL Diamond gamers particularly like this oversight. Their bookings cause excessive intra-alliance revenue leakage. So, you need to find a way to apply the three (or thirteen, whatever) tier pricing system to all AF/AZ/KL inventory....to "give the customers more options, more ways of getting where they want to go." Or, just to D(ril)L them. Next, there are a discomfiting frequency of allegations of SHENA over on FT, too. Can't you find a sacrificial goat to be "discovered" and take heat, just to show willing and take the focus off this problem? Jeff, this should be you. Become a GA For The Day. Use disguise. Get it YouTubed. DL cares about system abuse! Finds rogue GA performing Shena! Discipline at hand! Look how much integrity we have! Take it like a man! Good job. This forum needs a few more plants, too, telling us how they obtained BE awards at LOW to HNL during vac season and so on. It's not real helpful when the most frequently viewed screenshots are my old ones showing the 635k SM redemption from PHL to FCO. Not all of which was in J. You remember. Yeah, that was a bridge too far alright although you've gotten that somewhat in hand. Deltabestinclass.com doesn't seem to show such anomalously high numbers so often now but it shows higher base numbers for most of the inquiries. That's better. You can't simply gouge them. You should return Woodford systemwide and ensure the disappointed and disillusioned After a while, their seat 19C on the 752 won't seem so bad and they'll find reasons to redeem their SM on the YQX SM eliminator express. Soon the stock could be over 15 Then....I can bail and leave you to the wrath of those DL Diamond gamers! Muahaha!