Google slowly putting ITA acquisition to use

Discussion in 'Travel Technology' started by FlyingBear, Mar 1, 2012.  |  Print Topic

  1. FlyingBear
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    FlyingBear Silver Member

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    Not a huge development just yet, but could be interesting long term with what Google will do.

    "It may be starting out fairly small, but Google has just made its first push into the airline reservation business. That comes courtesy of its 2010 acquisition of ITA Software, which has already resulted in the Flight Search service and OnTheFly app, and has now also produced a new reservation system for Massachusetts-based Cape Air. That may not look all that different from other airlines' systems on the surface, but Google says that there's plenty different going on under the hood, noting that it was built "from scratch using modern, modular, scalable technologies." That last bit is perhaps the key one, with Google further adding that the system is "built to scale to support airlines of all sizes." In other words, it seems safe to assume that Google has its sights set a lot higher than small regional airlines. Those interested in trying out the system or booking a New England trip can do so now on Cape Air's site linked below."
    CharlesG, Bluto, deant and 1 other person like this.

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