GOL launches new mileage accrual model for its loyalty program

Discussion in 'Other Airlines | South America' started by sobore, Sep 12, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.traveldailynews.com/news/article/56613/gol-launches-new-mileage-accrual

    GOL Linhas Aereas Inteligentes S.A. will implement a new mileage accrual model for domestic and international flights as of October 10, 2013. The aim is to further secure the loyalty of passengers with differentiated flight frequencies and consumption standards. The practice is consistent with the world's leading Frequent Flyer Programs and with GOL's strategy of increasing the attractiveness of the product for passengers who are more loyal to the company. The new model favors and rewards those who fly most with and are most loyal to GOL/SMILES, especially the Gold and Diamond categories.

    This initiative simplifies the rules for mileage accrual, as the new model makes the calculation of accrued miles per flight easier. In the case of domestic flights, the calculation will be based on the price of the ticket and no longer on flight distance. In order to maintain the attractiveness of promotional fares that already offer price benefits, these will no longer accrue miles. In the previous model, Scheduled and Flexible fares accrued 100% and 125%, respectively, based on the length of the flight.

    Read More: http://www.traveldailynews.com/news/article/56613/gol-launches-new-mileage-accrual
     
    OY-JFS and uggboy like this.
  2. ballardFlyer

    ballardFlyer Gold Member

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    That is quite the "positive" spin about switching to a rev based program?
     
  3. ballardFlyer

    ballardFlyer Gold Member

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    Don't have a ton of exposure to GOLs program but it seems like calculating mileage based on trip length wasn't too hard for the other 50 airlines?
     
  4. adrianors

    adrianors Silver Member

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    Yeah.. My question is, will GOL join the Skyteam? I know that DL was investing a lot in GOL (including some partnerships like Alaska has).. Brazil right now lacks of a Skyteam real partner.. OneWorld has TAM starting next year and Avianca is a Star Alliance partner... Varig was a big one down there and was also Star Alliance, but that was before Gol buying VRG and staying with no alliances at all.
     

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