Ghetto IFE - El-Al to start … UP

Discussion in 'Blogstand' started by BoardingArea, Dec 3, 2013.  |  Print Topic

  1. BoardingArea

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    Sometime you have to wonder what goes in marketeers minds when they decide names for companies or products. Today’s wonder is El-Al’s budget carrier offshoot – to be called UP. In the first phase, the airline will serve five European destinations: - Berlin up to 11 times a week -...
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