Germanwings + Eurowings = Direct 4 You?

Discussion in 'Miles & More | Lufthansa, SWISS, Austrian/Partners' started by HaveMilesWillTravel, Apr 27, 2012.  |  Print Topic

  1. HaveMilesWillTravel
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    German press is reporting that LH might merge Germanwings and Eurowings into new low cost carrier "Direct 4 You". Bizarre name if you ask me... What's wrong with calling it Eurowings if it is going to take over European routes?

    http://news.airwise.com/story/view/1335526025.html
     
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  2. Lufthansa Flyer
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    Direct 4 You would be a bad choice. Right now its the code name for the project examining the LCC concept. Hopefully their marketing people catch this and fix it. I would call it "Lufty".......but I "ain't no marketer!" :)
     
  3. Lufthansa Flyer
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    actually where they have gotten DIRECT 4 YOU is as follows:

    Direct Service is there internal moniker for intra europe routes/
    4 YOU is a play on 4U, the identifier code for germanwings

    so with german wings being in the middle of this potential transtition, they named in direct 4 you as an internal project name, and not the new airline.


    This confirmed through a conversation with someone at LH who is in the know......
     
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  4. HaveMilesWillTravel
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    I am glad to hear that. That gives them the opportunity to come up with something more clever, like... uh... wizzair.
     
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  5. Lufthansa Flyer
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    Someone on my blog post about the project suggested "gretel". I think that has a nice ring to it and you can have a nice German girl be the face of the airline. Like St. Paulie girl or something similar.
     
  6. TRAVELSIG
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    Anyone want to start the betting pool on when Lufthansa group will shut down their new budget carrier? I give it maximum 24 months.
     
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  7. HaveMilesWillTravel
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    How about Currywurst... With an appropriate livery. And if they suck, people will tun it into Curryworst.
     
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  8. Scottrick
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    "German" + "Euro" makes me think of "Gyro". So lets call it Gyrowings. Following in the footsteps of other LCCs, they can give everyone a free pita, but you have to pay extra for the filling.
     
  9. Lufthansa Flyer
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    I have my doubts that it see's its first departure....
     
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