Frequent flyers left out in the cold

Discussion in 'General Discussion | Travel' started by sobore, Apr 11, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Remember the good old days when business flyers could clock up free tickets to the holiday destination of their choice in return for lugging a laptop tablet across time zones a few times a year?
    These days, you need a frequent-flyer strategy if you want to nab the same calibre of free seats because there's a new game in town and it's all about status – silver, gold and platinum-plated.

    It's a major change of tack and it's been gathering pace ever since business flyers found themselves competing for seats with credit-card holders and other loyalty scheme participants.
    Millions of extra points are now being awarded for terra firma transactions, which mean there are fewer free seats than ever to go around.

    Gordon Noble, an engineer who's been an elite-status frequent flyer since the late '90s, said the ability of people to earn points through third parties had eroded the value of the system for "bums on seats" frequent flyers.

    "You may have a once-a-year flyer whose business expenses run through their credit card who's beating frequent flyers to the mark," he said.
    It's got many frequent flyers hot under the collar – but it's not about to change. These points have become a lucrative source of profit for the airlines who sell them to third party partners like Optus, Woolworths and Caltex for cold hard cash.

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    Sweet Willie and rwoman like this.

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