It has been said many times that there is the potential for the frequent flier community to significantly grow beyond what it is today. Here is a quote I have heard Randy Petersen say more than once: Now, it is unlikely that all 91,000,000 United Airlines Mileage Plus members will become active members of the frequent flier community. However, with the intent to grow the frequent flier community with such tools as milepoint.com, travel “weblogs” and The Frequent Traveler University — among other things — the potential is there. After all, if the potential was not there, it would be unlikely to see milepoint.com and The Frequent Traveler University come to fruition. Let’s say that in addition to those who are already active frequent fliers, one-tenth of all United Airlines Mileage Plus members became aware, educated and interested enough in what the active frequent flier community has to offer. That translates into nine million new active frequent fliers. What are the potential outcomes and ramifications? Are we fully prepared to deal with such growth? If the frequent flier community continues to grow in a significant manner, we should be prepared for the disadvantages as well as the advantages of such growth. Please list and discuss the potential benefits and hindrances that could affect the active frequent flier community as a result of significant growth, as well as how we can properly prepare for them.