Free Wifi For All SPG Members Starting In 2015

Discussion in 'Blogstand' started by BoardingArea, Dec 17, 2014.  |  Print Topic

  1. BoardingArea

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    Back in late October, Marriott announced that they would begin offering all Marriott Rewards members booking directly through Marriott free in-room wifi. That came after IHG Rewards Club began offering all members free in-room wifi as of early this year. Why offering members free wifi is brilliant Offering loyalty program members free wifi is brilliant on several levels: -- The major hotel chains are kind of behind the trend on charging for internet, especially compared to the ever increasing number of boutique hotels which usually offer free internet -- Providing free internet only to people booking directly through the chain builds loyalty and brand awareness; rather than searching rates through an online travel agency, you might go directly through the chain next time -- This encourages people to sign up for the loyalty program, which further helps build loyalty -- By encouraging people to book directly through the chain, they avoid having to pay travel agency commissions in many cases (which are typically 10%) The post Free Wifi For All SPG Members Starting In 2015 appeared first on One Mile at a Time.

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