Got this a few minutes ago. I've never flown Qantas, so, if targeted, it's probably through AmEx somehow, and the terms are pretty specific (from DFW, on QF7 or QF8, register by 7-31, travel 8-1 to 9-30 or 12-2 to 3-31-12): RECEIVE A COMPLIMENTARY ONE-WAY UPGRADE TO BUSINESS CLASS. Follow these steps to receive a one-way upgrade to Business Class: Visit Qantas.com or call 1-888-345-7077† between 7/1/11–7/31/11. Book and pay for a round trip Premium Economy ticket with any eligible American Express® Card for travel on QF7 and QF8 services to/from Dallas/Ft. Worth between 8/1/11–9/30/11 or 12/2/11–3/31/12. Go to amexnetwork.com/qantasupgrade2011 and register the same Card used for your purchase and enter your flight confirmation number by 7/31/11. Receive an e-mail from Qantas Airways verifying your one-way upgrade to Business Class. Take the advantages of Premium Economy, add the maximum comfort and flexibility of Business Class, and enjoy your flight even more.