Four Seasons Hotels & Resorts to launch loyalty programme in Q3 2013

Discussion in 'Luxury Hotels' started by uggboy, Mar 26, 2013.  |  Print Topic

  1. uggboy
    Original Member

    uggboy Gold Member

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    || Four Seasons Hotels & Resorts to launch loyalty programme in Q3 2013 ||

    Excellent news, it was a long time coming. :)
     
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  2. edekba

    edekba Gold Member

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    I think MO is the last remaining big luxury chain w/o one now then
     
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  3. uggboy
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    uggboy Gold Member

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    .........and Peninsula. :) << who aren't that big, but they haven't a loyalty program either >>
     
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  4. We’re one of the companies that has resisted having a programme for many, many years. But today, we realise that like everything else, this is changing in the world and we are going to have to roll out [a loyalty programme].


    nearly sounds like in sufferance, wonder if their heart is really in it? :rolleyes:
     
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  5. TheBOSman

    TheBOSman Silver Member

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    Perhaps someone is twisting the arms in Four Seasons land. I've seen some statistics of occupancy rates from hotels before and after they join or leave a loyalty program, it is interesting how much of an effect it can have.
     
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  6. Max M

    Max M Gold Member

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    Hot D@mn.

    Now I can feel good about paying the price of a month's mortgage [for room rate alone] with a 5 Night stay at a Four Seasons hotel/resort!

    However, the day Four Seasons puts their properties in Priceline's opaque bidding system, at that point, one can only assume world peace will shortly follow.
     
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  7. Jimgotkp
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    Jimgotkp Gold Member

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    Would you happen to remember where you got the statistics from?
     
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  8. TheBOSman

    TheBOSman Silver Member

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    TOBB, but I wouldn't call whatever it was "official" in any way. But it does "make sense" to me. Of course, the plural of anecdote is not data, confirmation bias, and all that stuff :D.
     
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