I got a card to join this program at the last FS I stayed at. It appears not to be a loyalty program so much as a one year promotional program that could be extended. You get a one night, one level, room upgrade for every two nights you stay. Could be awkward if you only have enough upgrades for a partial stay, will they really charge you or make you move rooms? You also get free internet on all stays. That seems to be the useful benefits. It is unclear if the upgrade benefit is in addition to the upgrade obtained through Amex FHR, Virtuoso, or FS Preferred Partners. Maybe someone can answer that.