For Travel, Users Prefer Apps to Mobile Web

Discussion in 'Travel Technology' started by sobore, Aug 30, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.marketingpilgrim.com/2012/08/for-travel-users-prefer-apps-to-mobile-web.html

    For travelers the smartphone becomes even more important than it usually is. On the go folks aren’t as prone to carry around a laptop and be slave to a Wifi connection especially when a smartphone can deliver the data they need just about anywhere and at any time.

    But when it comes to how they get their travel information on the go there is a very strong leaning to using travel apps vs. the mobile web. Nielsen found that it is actually 95% of the time that apps win out over the mobile web. But that is not true across all travel categories.

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    Read More: http://www.marketingpilgrim.com/2012/08/for-travel-users-prefer-apps-to-mobile-web.html
     
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