For frequent fliers, airline loyalty is fleeting

Discussion in 'General Discussion | Travel' started by sobore, Aug 20, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.usatoday.com/story/travel/flights/2013/08/20/frequent-fliers-may-not-be-so-loyal/2673257/

    When it comes to airline loyalty programs, fliers may be a bit fickle.

    A new survey by the professional services firm Deloitte, found that 66% of business travelers were open to switching to another airline loyalty program even if they'd earned the elite status that gives them access to extra perks.

    Among corporate fliers, the most coveted of passengers because they often pay top dollar to fly at the last minute, only 40% fly at least ¾ of their miles on their "preferred'' carrier. And 72% of business travelers who fly at least 50,000 miles a year participated in at least two airline loyalty programs.

    "If you came and said I'd give you all the perks, plus two more if you switch airlines, they'd probably switch,'' said Adam Weissenberg, vice chairman and U.S. leader of Deloitte's travel, hospitality and leisure sector.

    Read More: http://www.usatoday.com/story/travel/flights/2013/08/20/frequent-fliers-may-not-be-so-loyal/2673257/
     
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  2. bigx0

    bigx0 Gold Member

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    Why do they say the fliers may be a bit fickle? Maybe it's the programs which are fickle. If the airlines want to keep their loyal customers then give them something worth holding on to rather than cutting benefits and hawking paint-thinner booze. Once again, loyalty goes two ways.
     
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