In all the years that I'm flying for business (27), I never booked a first class seat. I've been looking at LGA/DEN. Coach on UA and other airlines are running in the very low $200's. I wanted to fly on Southwest, but they don't have an early morning flight to arrive mid-morning in DEN. UA does. After following fares for a while, I paid attention to the far right column on the website and noticed that LGA/DEN upfront was $308. For an extra $100, I don't have to wait out the upgrade list. Even as a MM'er, my upgrade percentages are running lower than they use to. Looking forward to eating on board instead of BOB.