Been a member of SPG for over 10 years and Platinum for about 8 of them. Have absolutely loved the experience and the treatment - even purchased two Starwood timeshares over the years. SPG has their "Moments" where they make experiences like entertainment and sports available to members for varying amounts of points. Saw one yesterday that had me excited - golf with Natalie Gulbis and Trevor Immelman at Plainfield Country Club here in NJ. Fabulous course and, I'm sure, what promises to be an exceptional day. Called my business partner to see if he wanted to do it with me and he was more than ready. Then I again checked the dates. To my astonishment, it's on Yom Kippur. Now I know that I'm not in the majority, but that's truly a day that is in every secular calendar and that most everyone knows is a pretty holy day. I'm astounded and disappointed that Starwood chose to sponsor this on such a day.