Received a brochure from Amex describing FHR benefits for 2012: 1. New Benefits: Noon Check-in (upon check-in, if available) 2. Room Upgrade (upon check-in, if available) 3. Continental Breakfast for two 4 Guaranteed 4:00 pm check-out 5. Additional Special Benefit, such as a massage for two or complimentary $100 food & beverage credit www.americanexpress.com/fhr Also, there are many new participating properties throughiut the world. I am not even considering the new benefit of noon check-in upon upon availability even a benefit. Anytime I have stayed at a luxury property or any other hotel, if the room was available, I got it.