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Discussion in 'United Airlines | MileagePlus' started by Infinite1K, Oct 21, 2011.
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Even the rope lines:
That has been a change for a while. Even though they hadn't really done any serious rebranding at LAX 2 weeks ago when I flew through there, all of the ropes for the premium lobby had been rebranded, as well as the premium security line.
From the OP pics above, glad to see that something is still made in the USA
And if they have a good marketing team, they will get ABC to feature their support of American companies on their news shows.
Yes, The COurageous Leader has singularly inspired all employee cadres of the New United to do everything necessary to present the unified brand systemwide as quickly as practicable.
I think that's a good idea. Sure, it seems like spending money on new paint and new signs and everything else can be a little silly, especially when the the labor contracts still need to be resolved and there are a host of other seemingly more important issues. But creating a cohesive brand helps promote the sense that it's one company, which can help facilitate those other efforts.
I've been involved in a few student groups in college and grad school. I'm chair of a committee right now because no one else wanted the job. The first things I did were to throw out all the old names from the listserv, rewrite and consolidate the obsolete job descriptions, and design a new budget that accounted for how we actually spent our money. Then I went to the four people responsible for advertising and managing our web site and told them to come up with a common design theme so it wouldn't actually look like four people were in charge. None of the committee's practices had been revised for four years, but doing so made everything look more professional and I think really improved their morale.
Not to mention the fact that merger-related integration costs (including rebranding) are a different category of expense from an accounting perspective as compared to the items you note.