EVA Air Limiting Business Class Partner Award Space

Discussion in 'Blogstand' started by BoardingArea, Sep 5, 2014.  |  Print Topic

  1. BoardingArea

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    Last summer EVA Air joined the Star Alliance, which was extremely exciting news. They have a fantastic business class product, Hello Kitty jets, and at the time released a ton of business class award space. This trend seems to be pretty common among airlines when they join alliances. For many non-aligned airlines, award availability is often excellent, given that they don't have that many members redeeming miles. For non-US airlines, loyalty programs are usually actually about creating loyalty, as opposed to massive businesses in and of themselves. There's a trend we often see among airlines that join alliances -- they release a ton of premium cabin award space when they first join, and once they get a better sense of alliances they drastically reduce the amount of award space they release, realizing how many more miles members of partner airlines have. The post EVA Air Limiting Business Class Partner Award Space appeared first on One Mile at a Time.

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