European travelers using less websites to plan and book travel

Discussion in 'Travel Technology' started by sobore, Mar 18, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    As the online travel market matures, consumers in Europe are starting to pick their favorite websites through which to make bookings, according to PhoCusWright, with the number of websites used per traveler to plan and book dropping.

    Insights into European consumer travel trends, shared by Carroll Rheem, senior director of research at PhoCusWright, during the group's one-day "Pivot Point" event at the ITB Berlin convention, reveal that European travelers are using less websites to plan and book travel than previously thought.

    Rheem quoted from the company's European Consumer Travel report which monitors travel trends in the U.K., Germany and France.

    While the majority of European travelers (80%) use the Internet at some point in their travel planning process, the past 12 months has seen the number of websites used in that process decreasing.
    In France, 41% of travelers used just one or two websites during 2012 but even in countries like Germany where travelers tend to use the most websites, the number they use is dropping.

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  2. uggboy
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    uggboy Gold Member

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    Indeed, we already use our favorite websites to book incl. flights, hotels and look up information we need. Interesting insights in your shared article.

    Plus, we like to use Google maps too, they offer also interesting insights, we found interesting landmarks and restaurants via this way of looking at maps.
    sobore likes this.

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