Even amongst experienced travelers, the concept of European (Tourist/Factory/Overseas) Delivery is relatively unknown. If you don´t know what it is, it´s ordering your car at a local dealership and picking it up at the factory in Germany or Sweden. I´ve done E.D. with BMW about a dozen times but a few weeks ago, I did E.D. with Mercedes-Benz for the first time. Leaving choice of vehicle aside, there are a few benefits that Mercedes offers that BMW does not. These include one night at a luxury hotel (choice of 14, with the exception of the Stuttgart hotel, most are true luxury properties) and two taxi vouchers (covering airport to hotel and hotel to Mercedes). BMW offers a 2-for-1 airfare with Lufthansa and a special redelivery program in Spartanburg, S.C. which includes a driving school and overnight lodging. Mercedes gives you a full tank of fuel (not possible at the BMW Welt due to fire department regulations for the indoor low-oxygen storage) and waives the delivery fee ($875). You also get a 65,- € voucher for food at the Mercedes-Benz restaurant. BMW gives you 15,- € for food (but they have a lot of food in the Premium Lounge as well) and 10,- € for gifts in the gift shop. Both BMW and Mercedes-Benz have a very active factory delivery program and the Mercedes-Benz Kundencenter in Sindelfingen is capable of 400 deliveries per day. Perhaps in part thanks to BMW´s ,,Hollywood Staircase``, Mercedes has added a wide, sweeping staircase at the Kundencenter (it will be in use soon) that customers will descend. A big difference is the building. The architecture of the BMW Welt is such that it competes for attention with your new car. The Kundencenter is much more low key (think in terms of the Freimann delivery center but more luxurious) and the car is clearly the star. MB pricing is generally fixed at a 7% discount but the discount covers options also, not just the base price of the car. BMW´s official discount only covers the base price of the car, not options, but many dealers are far more open to negotiation. A complete report of my experience (with four slide shows at the end) is online here for those who are interested. A few Fotos from my delivery a few weeks ago at the Kundencenter are below.