Etihad launches a points-to-cash app that might drive major changes in consumer payment processes

Discussion in 'Other Airlines | Middle East/Africa' started by sobore, Jan 27, 2012.

  1. sobore
    Original Member

    sobore Gold Member

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    Etihad has today launched an app that will convert its loyalty points into cash using your mobile device or tablet or computer and a virtual VISA card.

    This has huge implications not just for frequent flyers in general and Etihad and its loyalty partners such as Virgin Australia in particular, but for merging consumer loyalty programs into physical in-store as well as virtual on-line purchasing processes.

    Think of an EFTPOS terminal where you don’t just selected credit, cheque or savings, but loyalty before entering your pin, or transferring that password from your mobile or tablet, on which you have been ticking off your groceries list.
    OY-JFS likes this.

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