Enterprise Rent-A-Car signs new franchisee in Italy

Discussion in 'Other Car Rental Programs' started by sobore, Feb 20, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Enterprise Rent-A-Car has announced the appointment of its second European franchisee, Locauto Rent in Italy, as the next step in a planned programme to establish the company’s flagship brand across Europe.

    This agreement brings Enterprise Rent-A-Car’s European presence to seven countries - the UK, Germany, Ireland, France, Spain, Portugal and now Italy - which together represent more than 85 percent of the European car rental market.

    As a major European tourist and business destination and the fifth largest market for rental car services, the agreement with Locauto Rent provides Enterprise Rent-A-Car with the next vital building block in its growth strategy.

    The acquisitions of Citer in France and ATESA in Spain, together with the franchisee arrangements in Portugal and Italy, demonstrate how Enterprise is committed to developing a European network fully able to meet the increasing needs of both domestic and international leisure and business travellers.

    Read More: http://www.breakingtravelnews.com/news/article/enterprise-rent-a-car-signs-new-franchisee-in-italy/
    GoodBoy and uggboy like this.
  2. good, keep it competitive, given the consolidation of Avis and Budget
    sobore likes this.

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